The current storyline has probably done more harm than good for furthering awareness and raising the profile of PCa for all the relevant risk groups. Any other suggestion otherwise may politically more palatable, and nice?
Why did they opt to reinforce the idea that PCa is an older mans disease? Who on earth advised that as a good idea?
They had the opportunity to alert millions of men, of relevant age groups to the supposed "fact" that "PCa is an old man's problem" is actually a myth.
One could argue that many men in their 70's will now be rushing off to clinics to check themselves out, excellent. What about the men who do not think they are at risk, do not get checked and die prematurely? Those men who do not make it to their 70th birthday when they had their first PSA test booked?
Dress it up as you wish, it's, at best, a huge missed opportunity, and at worst, irresponsible. Would have been a better idea not to bother that storyline if all it does is mislead and may contribute to early, unnecessary and avoidable deaths.