As a bit of background, earlier this year we launched our Stronger Knowing More campaign, aimed at raising awareness of a black man’s increased risk of prostate cancer.
Later this year, and with a new batch of well known faces supporting our campaign, we will be launching further outdoor advertising across London and Birmingham.
We’ve been working closely with a research agency to find out from members of the public what they think about our campaign. Some feedback suggested it wasn’t clear which of the men on our posters had prostate cancer - so we want to improve on that.
What do you think about the use of the word ‘Survivor’? We’d use that term to reference men who have had prostate cancer and been through treatment. We want it to be seen as a positive and empowering term.
For example, we might say, ‘Errol, 60, Survivor’.
Please tell us what you think – do you like the use of ‘Survivor’? What does that word mean to you? Do you think there’s a better term to use? Your input is really valuable.