I thank God for PCUK and for this online community.
I know that billboard posters are necessary for raising funds and awareness. However, I recall one evening shortly after I had told my children I had cancer. My 16 year old son and I got of the train and there in the station was a huge pcuk poster saying something like 'every 60 seconds a man dies from prostate cancer'. It really scared my son.
But maybe these scary messages are needed.
Not a criticism, just a conundrum